How to Blog? Just Post it!
Posted on September 27th, 2013 | By Gerd Meissner
Some apps are a great indicator how much the company that has developed them is in touch with day-to-day workplace reality. Case in point: Evernote, the digital memory / information organizer used by more than 65 million people worldwide.
The company has partnered up with 3M to introduce a new feature, the Post-it® Note camera, on the Evernote iPhone / iPad app. It allows Evernote users to take snapshots of Post-it® notes.
Post-it® notes? Are you kidding me?
No, I'm not. And yes, Post-it® notes - just like the ones that you see all over the office, even if you happen to work in a Silicon Valley start-up.
I admit, first I thought this was a gimmick announcement. Then I took a closer look.
Question: But my favorite photo app can do that already, no?
Answer: Definitely not like this.
What the new Post-it® Note camera does, is to automatically crop the actual note from the environment where the snapshot was taken - a cluttered desk, for example, or a refrigerator door.
The note next to it, or how it looks on the computer screen the note is taped to, don't make it into the resulting digital note. Think privacy.Evernote recognizes the color of the Post-it® Note, extracts the handwriting, enhances it and converts it into a note in one of your EN notebooks. The color of the note can be used to trigger an Evernote action, like assigning a tag or adding a Reminder.
Augmented Paper Reality
As an example, to the Post-it® Note color "Electric Yellow," you could assign the same "published" tag that you use to publish blog posts directly from Evernote, using the free Postach.io platform.
That way, you can turn blog-worthy thoughts or URLs that you jotted down on your favorite "Electric Yellow" notes while in a meeting or on the phone automatically into a quick blog post - just by taking a snapshot with the Post-it® camera.
While task automation only works with four designated colors so far ("Electric Yellow," "Neon Pink," "Electric Blue" and "Limeade"), Evernote's Post-it® camera does a nice job cropping / cleaning up even other Post-it® notes.
For this post, I just taped taped one of 3M's pop-up notes to the - rounded - surface of my desk lamp.Post-it® notes do best. From what I can tell, Evernote's product development and marketing teams took a very different approach. They accepted and acknowledged why Post-it® notes are still a success story, even in offices that are all about "going paperless."
Then they came up with a concept - a bridge really - that makes Evernote more useful for millions of users, by turning the Post-it® notes of even more millions of users into information retrieval and task automation triggers for the digital world. Gotta run, get some "Electric Yellow" from Staples.