The 5 Top Tools in the Nonprofit Marketing Starter Kit
Posted on June 13th, 2014 | By Gerd Meissner
With mobile and social media, it's easier than ever to communicate for a cause. Really? The competition can be brutal, as the new "Nonprofit Marketing Handbook" points out.
Marketing online is only one of the many topics it covers. But it got me thinking: If someone asked me to pick five tools for a nonprofit online marketing starter kit, which would I recommend?
My friend Ben Delaney has just published his new Nonprofit Marketing Handbook.
Ben is a nonprofit executive and marketing communications consultant. He lives in the San Francisco Bay Area. His manual inspired the shortlist below.
Read on to learn how to get a free copy of Ben's book:
In many small and medium-size nonprofits, marketing communications managers and volunteers learn by doing. They often have little or no formal knowledge in the field.
If you nod - "that's me!" - this blog post is for you.
You may have asked yourself already: How can I make our nonprofit stand out? What does it take to rise above the social media noise level?
Email, smartphones, social media and viral video make it easier than ever to communicate for a cause. But there’s way more to a well-executed nonprofit marketing campaign.
This manual shows the way. The author avoids industry jargon and delivers the goods. How to recruit volunteers, raise funds and sell services? This hands-on guide for up-and-coming nonprofit marketers combines answers, checklists and actionable tips.
Order your copy of Ben Delaney's Nonprofit Marketing Handbook on Amazon or find out below how you could receive a free copy of the ebook!
2. Set up (online) media monitoring: Google Alerts
From the outset, keep an eye on how your organization and its stakeholders appear in online search results.
Look out for new opportunities and learn how others cover topics online that are relevant to your nonprofit and its cause.
As a start, create a simple email alert for your organization's name.
Create Google Alerts (free): Google Alerts
3. Stay on message with Hootsuite's social media dashboard
So many platforms, so little time time. Hootsuite helps you getting it all sorted out. It's a social media and content management panel for the social web.
The service lets you schedule important event announcements and fundraiser posts months in advance.
Hootsuite offers a 20% discount for non-profit organizations that meet specific criteria.
Check out Hootsuite here: Hootsuite
4. Polish your mailing list with MailChimp for Nonprofits
MailChimp packs the most powerful punch of all the major email and newsletter marketing web services. For novices, the learning curve for MailChimp is shorter than with any other service I've tried and used.
I suspect that's the main reason why more than 200,000 nonprofits already use the service to run their mailing lists.
MailChimp makes it easy to send mobile-friendly ("responsive") newsletters. Promote them via Facebook and Twitter and track the results in Google Analytics.
Plus, the 15 percent discount MailChimp offers for nonprofits doesn't hurt, either.
Sign up and try it out here: MailChimp
5. Take notes, remember, share with Evernote
Meet your digital marketing notepad, co-working space, nonprofit marketing library - and blog. Evernote promises to "Remember Everything," so that you don't have to.
For nonprofit marketing purposes, think of it as your archive and scrapbook in the "cloud." You can use it on any desktop computer and on iOS or Android-based mobile devices.
The Web Clipper add-on for Evernote lets you capture, store and retrieve web page excerpts, documents or images in a flash. Tweet: Create a blog from your #Evernote notebooks within minutes, using this free web service: http://ctt.ec/bsixl+
Evernote basic service is free, but I recommend the Premium version. Through this affiliate link, you will get a free Premium month: Evernote
Yet with all that abundance of tools, let's not forget the basics, as Ben reminds us:
One winner will be randomly picked from the first 10 tweets, another one from the first 10 re-tweets.